BRAND DEVELOPMENT & WEBSITE
Gun Control NZ
Gun Control NZ is run entirely by volunteers and was setup as a response to the atrocities of Christchurch. They aim to provide a voice for the majority of New Zealanders who want strong gun laws. I helped them develop a strong and approachable brand and website to share more about their important work.
Project roles
Brand development
Logo design & style guide
Squarespace website
Copywriting
The logo and brand style I developed included a koru as a nod to the local roots of the movement. While the typography and colours were chosen to be inoffensive, not aligned to any political party, and conversational, to spread the message as far as we could.
Squarespace allowed us to build a website to a tight budget and make an accessible website for multiple volunteers to access and edit.
