Brand development • Print & digital design • Design by subscription

Work with me

With over 14 years of experience in branding, print, digital design and marketing strategy, I bring both the creative and strategic thinking needed to design with purpose. I’ve worked with all kinds of businesses—from passionate solo founders to established community organisations—and I’m just as comfortable designing your annual report as I am giving your website a refresh.

I’m connected to a talented network of developers, marketers, and copywriters too, so when your project needs extra depth, I can bring the right people in.

A wooden building with a sign that reads 'gin shack + tasting room' at sunset, with orange and pink streaks in the sky and trees in the background.

Brand development

I help businesses build meaningful, strategic brands from the ground up—combining thoughtful research with creative direction to craft a visual identity that truly connects.

  • Brand strategy & persona work

  • Competitor analysis & existing brand audit

  • Brand style guides

  • Logo development

A collection of social media graphics for Unify Rally project with activism messages about justice, drug laws, and social change. The graphics feature bold text, bright colours, and silhouettes of people.

Digital design

I design clean, effective digital experiences that are easy to use and tailored to your brand—whether it’s a website, a social post, or anything in between.

  • Squarespace websites

  • UX/UI design

  • Digital advertising

  • Newsletter & Canva templates

  • Social media templates

  • Presentation decks

Business owner Tonielle Purdy, sitting at a desk with a laptop, notebook, and books, smiling and looking down, in front of a brick wall with a green plant in the background.

Design by subscription

Consistent design support for local businesses who want professional design without a new staff hire. No overhead, no stress.

  • Tailored weekly or monthly packages

  • Fast turnaround on day-to-day assets

  • Anyone who values good design but needs flexibility

Outdoor billboards promoting Living Sober, showing two people waiting at a bus stop on a city street

Print design

I love designing for print—creating bold, beautiful pieces that people want to hold onto and that reflect the heart of your brand.

  • Annual reports & publishing

  • Advertising & signage

  • Print collateral – business cards, flyers, merch

  • Brochures

Business Owner Tonielle Purdy, smiling with long wavy hair wearing a grey dress and floral cardigan stands in front of a large, intricate black and white mandala mural on a white wall with coloued accents.

Art direction & image creation

I shape visuals that tell a story—combining creativity and craft to create imagery that elevates your message and brings the work to life.

  • Photoshop work & retouching

  • Illustration

  • Data visualisation

  • Art direction for photoshoots

  • Stock imagery master

Find out more

To see if it could be the right fit for your team or business, get in touch – rates negotiable based on budget and requirements.

Send me an email or if you prefer to meet in-person, you can book in a time to pop in for a coffee at Te Au Pūngao, Level 1, 33 Arthur Street, Blenheim.