Brand strategy • Brand & logo design • Website design • Print design • Ongoing design support

Strategy and design for the work that matters.

With 15 years of experience across brand strategy, logo and brand design, print, and digital, I work with founders and purpose-led organisations who are ready to invest in a brand that truly reflects what they're building. Whether you're starting from scratch, outgrowing what you have, or finally bringing your vision to life, this is where we start.

A wooden building with a sign that reads 'gin shack + tasting room' at sunset, with orange and pink streaks in the sky and trees in the background.

Brand strategy & design

Your brand is more than a logo — it's the thinking behind it. I work with you to define what makes you different, understand your audience, and build a brand that reflects who you are and where you're going.

  • Brand strategy

  • Competitor analysis & brand audit

  • Logo & brand design

  • Brand guidelines

Website design

Your website is often the first thing a new client sees. I design websites that are built around your brand — easy to navigate, easy to trust, and designed to attract the right people. I work in Squarespace and Figma, with AI-assisted development tools to deliver faster, smarter results.

  • Squarespace website design

  • UX/UI design & prototyping

  • AI-assisted web development

Digital design

The day-to-day design that keeps your brand looking consistent across social media, email, presentations, and digital advertising.

  • Canva templates

  • Newsletter & email templates

  • Presentation decks

  • Socials, SEO & advertising

Outdoor billboards promoting Living Sober, showing two people waiting at a bus stop on a city street

Print design

My first love is print. Something about the permanence of a well-made piece — the paper, the finish, the billboard that makes you pause, that a screen can never quite replicate.

  • Annual & impact reports

  • Business cards & stationery

  • Signage & advertising

  • Packaging, brochures & flyers

Business Owner Tonielle Purdy, smiling with long wavy hair wearing a grey dress and floral cardigan stands in front of a large, intricate black and white mandala mural on a white wall with coloued accents.

Illustration & Art Direction

I shape visuals that tell a story—combining creativity and craft to create imagery that elevates your message and brings the work to life.

  • Photoshop work & retouching

  • Illustration

  • Data visualisation

  • Art direction for photoshoots

  • Stock imagery master

Business owner Tonielle Purdy, sitting at a desk with a laptop, notebook, and books, smiling and looking down, in front of a brick wall with a green plant in the background.

Design by subscription

Consistent design support for local businesses who want professional design without a new staff hire. No overhead, no stress.

  • Tailored weekly or monthly packages

  • Fast turnaround on day-to-day assets

  • Anyone who values good design but needs flexibility

Learn more
Learn more

Find out more

To see if it could be the right fit for your team or business, get in touch – rates negotiable based on budget and requirements.

Send me an email or if you prefer to meet in-person, you can book in a time to pop in for a coffee at Te Au Pūngao, Level 1, 33 Arthur Street, Blenheim.

Book a time
Book a time