BRAND DEVELOPMENT & DELIVERY
Clever Cookie Dough
Clever Cookie Dough was born from the quiet joy of baking during early motherhood – a simple act that brought calm in chaotic times.
Today, it’s a freezer-to-oven cookie dough business making it easy for busy families and cookie lovers to enjoy something warm and delicious without the time, mess, or waste.
Founder Jordan came to me with a logo that didn’t fully reflect her vision. Rather than starting from scratch, we worked through my brand questionnaire and strategy process to clarify her ideal customer and refine the existing brand to better connect with that audience.
Deliverables
Art Direction
Brand Expansion
Print Collateral
Packaging & Signage Design
Canva Templates
Illustration
“Tonielle brought my vision to life with such care, asking the right questions to understand my values and translating them into beautiful, thoughtful design.
From brand identity to the finer design details, she was warm, professional, and went above and beyond. I always felt supported and safe to ask questions. I can’t recommend her highly enough!”
Jordan Walker, Clever Cookie Dough
“Jordan’s first Sunday at the Marlborough Farmers Market saw her sell out by 10:30am—with raving fans ready to sell her product for her.”
The brand evolution and launch included:
Refining the brand identity and design assets to bring more warmth, clarity, and personality
Sourcing a packaging solution that looked polished on a startup budget, with minimal upfront investment
Designing high-impact, low-fuss marketing materials for her market day stall (flyer, portable signage)
Creating a simple Squarespace website and branded social media templates to give her a confident online presence
This project is a great example of how thoughtful design and smart strategy can help a purpose-led small business launch with confidence—without needing a huge budget.