BRAND STRATEGY, DESIGN & WEBSITE
Rai Silviculture
More than two decades of forestry expertise, and it was time the brand reflected it.
Working with the Rai Silviculture team, I developed a brand strategy, visual identity, illustrations, and website that felt worthy of the work they'd been doing all along.
The brief called for something grounded and confident — a look that could hold its own in a professional industry without losing the warmth of a family-run business. We leaned into the landscape, developing custom illustrations and art direction that brought the forest to life across every touchpoint.
That extended to the photoshoot too, where I led the art direction and post-production retouching to make sure the final imagery sat seamlessly within the brand.
Deliverables
Brand strategy
Brand design & guidelines
Illustration
Art direction
Photography retouching
Squarespace website
“It’s amazing I just googled us and can’t believe it’s number 4.”
Jade McDrury, Business Coordinator
Working closely with a copywriter, we developed content built around strong SEO foundations — and the results spoke for themselves. Within a week of going live, Rai Silviculture jumped from page three to #4 for "Silviculture NZ" — and from invisible to #3 for "Silviculture" nationally.