BRAND EXPANSION, WEBSITE, REPORTS
Fundsorter
Fundsorter came to me with a brand that had outgrown its own website. What followed wasn't a single project, but an ongoing one — brand, website, funding reports, each piece building on the last.
Fundsorter is an AI-powered grant-matching tool, connecting not-for-profits and community organisations across Aotearoa with the funding they need to do their work.
When we started working together, their brand was simple — enough to launch, but not enough to carry everything Fundsorter has become. My job was to build on what already existed, expanding it into a fuller brand style that could flex across a live product, sober funding reports, and social media — without losing what made it recognisably Fundsorter.
Deliverables
Brand Expansion
Website development & design
AI-built custom code blocks
Report design
Social media templates
Website update
Early signs are good. In the first two weeks, weekly active users were up 30% and monthly active users up 25% against the pre-launch baseline. Early proof the new site is bringing people back, not just through the door once. We'll keep watching as the picture fills in.
The Funding Landscape: Waitaha Canterbury
What started as an internal deck for a single funder became Fundsorter's first public funding report — professional enough to publish, and built in Canva so the format could carry future regional reports. It surfaces real gaps between how Canterbury's funding is prioritised and how it's actually distributed, giving the sector a level of transparency it hasn't had before.
Mana Wāhine, Mana Pūtea
Mana Wāhine, Mana Pūtea asks why so little philanthropic funding in Aotearoa reaches women and gender equity work, and what might shift that. Subjects like family violence prevention and gender equity don't sit naturally with a playful brand style, so it called for expanding on the Fundsorter brand, creating a more sober style.